Tools & Techniques of e-Commerce

Tools & Techniques

This course was designed to prepare students with the knowledge of how to start and run an online business. Students will learn e-commerce market research, website design concept, online marketing, and web analytics, how to drive high-quality traffic to a website through search engine optimization (SEO), social media presence, online advertising tools, and how to measure and tune website performance. Additionally, student will also learn how to use the most common and important e-commerce/online business tools, understand web-based market research & Learn new approaches to customer-experience management.




It is the policy of ITTIQ to maintain an “open admission policy”. Prospective students will be admitted into the program on a first-come-first-served basis provided they meet the minimum qualifications as prescribed during application.

Admissions Regulations

  • Ecommerce Fundamentals & Strategies.

Certificate Requirement

Students must complete all mandatory courses. Upon completing the related projects and internship requirements, students can request for their certificates by submitting a request via


In-class, Hybrid & Online.

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